Why your service pages aren't ranking (and how to fix it in a sprint)

Service pages stall for one of three reasons: intent mismatch, thin content, or weak internal links. All three are fixable in a focused two-week sprint.

Start by mapping each target query to the dominant SERP intent. If the top results are guides and yours is a brochure, you're playing the wrong game.

Add the depth signals buyers expect: pricing context, scope, FAQs, proof. Then wire 3–5 internal links from your highest-authority pages.

Track impressions and average position weekly. Movement shows up in 14–21 days; rankings stabilise around day 45.